Business, Finance

A great meet with senator Amina Gerba : A Beacon of the Canadian Dream


Esteemed colleagues, fellow entrepreneurs, and global thinkers,

Allow me to share the remarkable journey of Senator Amina Gerba, a living testament to the Canadian dream. As an entrepreneur, advocate, and bridge-builder, she embodies the spirit of resilience, innovation, and positive impact. Our intimate meeting was a convergence of purpose, and I am honoured to recount the insights gained from our conversation.

1. From Entrepreneurship to Senate Chambers

A Trailblazing Entrepreneur

Born in Cameroon, Amina Gerba’s voyage to Canada was fueled by ambition and determination. Armed with an MBA from the University of Quebec at Montreal, she embarked on a transformative entrepreneurial journey. For over 25 years, she has navigated the business landscape, leaving an indelible mark.

KARIDERM and KARILISS: Empowering Beauty Naturally

As the first Black woman manufacturer in Quebec, Senator Gerba elevated natural, certified organic raw materials from fair trade in Africa. Her hair and body care products—KARIDERM and KARILISS—not only nourish skin and hair but also amplify the voices of African artisans. Through her creations, she champions sustainability, authenticity, and empowerment.

2. Building Bridges: Canada–Africa Connections

B2B Meetings and Economic Partnerships

Our conversation delved into the power of connections. Senator Gerba’s legacy extends beyond product labels. She orchestrated thousands of B2B meetings, uniting economic decision-makers and investors interested in Canada-Africa partnerships. These gatherings facilitated contracts worth hundreds of millions of dollars, fostering collaboration, trade, and mutual growth.

Promoting Ethnocultural Entrepreneurship

Senator Gerba’s commitment to fostering innovation is unwavering. As chair of the board of directors of Entreprendre ici, she supports entrepreneurs from diverse backgrounds. Her work aligns with Quebec’s Action Plan for Entrepreneurship 2017-2022, ensuring that every dreamer, regardless of their origins, receives a chance to thrive.

3. Parliamentary Impact: Climate and Human Rights

A Voice for Climate Solutions

Senator Gerba actively participates in the Senators for Climate Solutions group. Her advocacy transcends borders, emphasizing sustainable practices, renewable energy, and environmental stewardship. She knows that safeguarding our planet is a collective responsibility.

Championing Human Rights

As a member of the Human Rights Committee, Senator Gerba fights for justice, equality, and dignity. Her dedication echoes her belief that every individual—regardless of their journey—deserves respect and opportunity.

4. Conclusion: Amina Gerba’s Legacy

Our meeting was more than a conversation; it was a call to action. Let us, as entrepreneurs and global thinkers, join hands to build a prosperous, sustainable world—one where dreams know no boundaries.Senator Amina Gerba, your legacy lights our way.


Yannick Tchoum is passionate creative, who is the Founder, Chairman & C.E.O. @ The Tchoum Group. He leads the vision and oversees the management of all subsidiaries companies under the holding's umbrella